Online Marketing Manager

What we are looking for

We are looking for a motivated and enthusiastic Online Marketing Manager  (m/f/d) to support our Growth Team. As our new team member, you will be responsible for developing and implementing strategies and campaigns to generate leads for our SaaS platform. You will manage the performance campaigns on the different channels and evaluate and monitor the corresponding KPIs. In this position, you will also work closely with the product and sales teams to optimize our data-driven approach. Ideally, you bring experience in performance marketing on the main paid channels (e.g. Google AdWords, LinkedIn, Facebook) and are an expert in marketing automation and CRM tools.

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Your responsibilities:

• Development and implementation of global campaign strategies and roadmaps
• Identify target audiences and buyer personas to maximize campaign performance
• Collaborate with marketing team to develop marketing content and advertising with conversion optimization in mind
• Evaluate current and new acquisition channels
• Develop lead pipelines and revenue targets
• Launch and optimize campaigns across performance marketing, social media, email, content marketing, PR,software portals and partners
• Monitor and optimize performance metrics such as CPL, CAC, CTR and other metrics for digital campaigns
• Oversee planning, budgeting and KPI reporting for the marketing department
• Collaborate with product and sales to enable a data-driven approach to product development

Your qualifications:

• Experience scaling paid acquisition campaigns on channels such as Google Ads, LinkedIn, Facebook, Instagram, and others
• Experience with marketing automation and CRM tools
• Excellent communication and teamwork skills
• Experience structuring, executing and evaluating growth experiments preferably in B2B SaaS companies
• Knowledge of attribution models and analytics tools such as Google Analytics, Google Tag Manager.
• Language skills: fluent in German and English

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